SIZE"8-7CM.
RARITY
BULGARIA-CITY STARA ZAGORA
One of the symbols of Stara Zagora from 1875's cigarette factory, which at its inception before liberation was an association of brothers Draganovi. 1918 is called "Sun", and today again privately after the process of privatization of "Bulgartabac Holding". And like all small private companies and "Sun Stara Zagora - Tabac" has its problems, that little luster dimmed her separately reflected on employment in the city.
From state to private
In 2009 the factory was sold for 21.4 million. Lev company close to the group "Chimimport". Subsequently, the majority of the shares was transferred to the "Power Holding", also connected with the group. With its transition back into private hands, however, it met competition from other factories privatized roughly the same time. The object of the sale, however, were actually built its space and its outdated equipment, but not known for years about ten commercial brands that produce before privatization - for example, "Sun", "Rodopi" "Nevada". They were owned by "Bulgartabac Holding" and the new owners had as investing to upgrade production and to create new own brands and seek new markets.
How well the company coped evident in its financial reports available on the stock exchange, where its shares are traded. According to them, the assets of the company were imposed three seizure of the main creditor - CCB, totaling 30.2 million. Lev Its main revenue comes from exports - 4.792 million. Lev are sales of cigarettes and tobacco products outside Bulgaria, and revenues from domestic market 167 thousand. lev and decreased dramatically in comparison with 2010. in the first half of this year, revenue continued to shrink to 2.8 million. lev and the loss is now nearly 800 thousand. lev Perhaps this is why the replacement of the board of directors of the company in mid-August this year and the urgent rehabilitation program.
Currently "Sun Stara Zagora - Tabac" exports its products to over 20 countries worldwide, but the company did not specify the exact destinations. The company employs over 100 people. It has 15 registered brands, but waits slightly better market conditions to launch them on the market. The first brand to new owners put into production, with the name of another company in the group. These are cigarettes "Armeec." Brand is the title insurance company and its cigarette factory remunerate that use it. The brand has about 1 percent market share.
Besides "Armeec" factory produces tolling and two marks under license from foreign companies. One of them is "The Don" originally registered in the US as a brand of cigars, and then cigarettes. The other is called "Kamen" and was commissioned by the client with its own distribution network. Since June it imposes cigarettes first of three regional markets - in itself Stara Zagora, Varna and Plovdiv.
"Imposing a new brand of cigarettes on the market is expensive, especially in industry, in which the excise duty and VAT represent on average 85% of the price of a box," said Mary Raicheva, production director of "Sun Stara Zagora - Tabac."
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